Dr Pepper Essay Example for Free

Dr Pepper Essay I. Factual Summary: Dr. Pepper is the main contender in the non-alcoholic beverage industry. Their wide range of products is the key to their continued success; by giving consumers variety. Dr. Pepper also remains profitable by maintaining a strong brand images and relationship with its consumers. Their main customers are large retails stores like Wal-Mart and Target; as well as convenient stores. II. Problem/ Opportunity: Dr. Pepper has the opportunity to branch out in the sports/energy drink market. The problem is the high level of competition. Red Bull and Monster already possess a great deal of the market and are well-known through branding and advertisement. III. Alternative Solutions: a.) Launch an energy drink and rely on the already existing relationships with vendors and consumers to make a profit. Use creative advertisements and slogans to compete against the competition. b.) Create an entirely new niche of product to stand out above the crowd. The product would need to be focused around the 18-25 age range; since that is where the market is seeing the most sales. Also, it will need to designed to fit into the â€Å"on-the go† lifestyle. c.) Focus on current products; and not venture into the sports drink genre. To avoid a potential loss of profit; Dr. Pepper could forgo launching a new line in an already competitive market. IV. Selection Solution: Dr. Pepper can launch a new drink that is protein filled. New to the shelves this product will attract the athletic consumer as well as those on the go lifestyles that are looking for a healthier drink choice. Dr. Pepper can still charge a higher price than Gatorade, and reach the same target market; since this is an entirely new concept. V. Conclusion The U.S. sports drink market posted total retail sales of $7.5 billion in 2006 and a year-over-year growth rate of about 13%. Dr. Pepper definitely needs to be part of this product category. By sticking out above the crowd with the protein filled drink, Dr. Pepper will not be directly competing against Red Bull or Monster, but will still have a presence in the health conscious market. Dr. Pepper can use in place relationships and strong brand image to its advantage while launching this new drink. It is important to target the right market with this product; which would be the 18 to 25 age range.

The Memoirs of Abbot Guibert of Nogent Essays -- Abbot Guibert Nogent

The Memoirs of Abbot Guibert of Nogent When thinking about a medieval monastery the first thing that comes to mind is the origin of the word monastery which comes from the Greek monos, meaning alone. Monasticism in itself is a way of life that is devoted to God in seclusion. A large part of monasticism is isolation, not only from the neighbors but from family. When taking the vows to be a monk one not only completely devotes ones life to God but all friends, family and earthly possessions are left behind. Taking the vows of monasticism takes brutal dedication and severe strength. What pushed Guibert of Nogent into monasticism is that his mother withdrew from the world after his father’s death. During that time he was left alone and became very rebellious. He also was drawn to the medieval reform of monasticism which gave it a more community aspect. Thirdly, literature and history became a large part of the monastery during the middle ages and Guibert wanted to be a successful writer and historian. When Guibert join ed the monastery he joined a strict religious order that had come along way form the time of hermits and the reforms where relevant to him, for the most part. Guibert of Nogent became a monk because he was suited for monastic existence and to give himself the restraints and success he wanted from life. He was at a young age and was left without guidance and became boisterous. On his adolescence, he says, â€Å"I emulated older boys in their juvenile rowdiness, and I was completely bereft of responsibility and discretion.† When he was left on his own Guibert became very unsettled and this lead to issues with himself and other around him. He wanted the structure and dedication that life in a monastery provides. His mother wanted him to go beyond the church and was very against him going into the monastery. Taking that into consideration it gives Guibert a very difficult choice but he chose the one he wanted due to the guidance of the abbot. In addition, he states how upset his mother was with him becoming a monk: â€Å"†¦Invested me with it while my mother watched in tears from afar†¦Ã¢â‚¬  This shows how he is willing to disappoint his mother to please himself and that proves his dedication. When thinking about the sacrifices Guibert gave up in order to live the m onastic life. It’s what he truly wanted to be, a person cannot just join a monastery you have to... ... monk and that’s because of his dedication, community and his educational values. He felt that the times when monks liked in isolation where over and he was able to match to this because of his relationship with his mother. He knew she was his guidance and he needed that assistance and comfort she provided for him. He enjoyed the community aspect by showing his authority by being an active member of society. That was fueled by his need to be a critic on ever aspect of his abbacy and religious order. He was also very dedicated to reading and writing which gave him a niche within the education aspect of the medieval monastery. Guibert of Nogent became a monk because he was suited for monastic existence and to give himself the restraints and success he wanted from life. Works Cited Guibert of Nogent. Self and Society In Medieval France: The Memoirs of Abbot Guibert   Ã‚  Ã‚  Ã‚  Ã‚  of Nogent. Edited and Translated By John F. Benton. Toronto: University of   Ã‚  Ã‚  Ã‚  Ã‚  Toronto Press, 1984. Benton, John F. ed â€Å"Introduction† Self and Society In Medieval France: The Memoirs of   Ã‚  Ã‚  Ã‚  Ã‚  Abbot Guibert of Nogent. Edited and Translated By John F. Benton. Toronto:   Ã‚  Ã‚  Ã‚  Ã‚  University of Toronto Press, 1984.

History of Culinary Arts Essay

The history of culinary arts started in the early 1800 when the first cooking school in Boston was established to teach the art of American cooking and prepare the students to deliver and forward their knowledge to others. It was in 1896 Fannie Merritt Farmer published the first cook book; the book was written referring the Boston cooking school. In the year 1946 the first cooking show was telecasted on the televised. After thatJames Beard the father of American cuisine conducted regular cooking classes concentrating on the art of American cooking. In 1960s the French cuisine has been entered the American society by Julia Child. Later in the year the Culinary Institute of America (CIA) was founded and established this was the first culinary school that offers career-based courses of course in the art of cooking. The first campus of the CIA was inNew York and was started in 1972 and now there are Different types of cooking schools that offer different kinds of training programs to its candidates and the selection of the appropriate culinary arts and it can be determined by considering the goals and interests and aid to choose the education programaccordingly. The school was begun with the intention of offering education courses in culinary arts. The school offers both long term and short term courses. There are a number of students who enrol in the CIA and each year and the number of applicants increase. Prior to the establishing of the CIA, those who wanted to have a career in culinary arts typically had to go through many tests and challenges like until they become seasoned chefs by gaining on-the-job trainings. Looking at this today internships and recruitments are among the main essentials. â€Å".

Critical Essay on Shakespeares Character of Timon of Athens

Character of Timon of Athens Timon of Athens is considered to be one of the most obscure and complicated pieces ever created by Shakespeare. The play has a very extraordinary composition and some of the researchers are sure it was not completed. Moreover, supposedly, it has some additions, made by other authors. The protagonist of the play is Timon – a wealthy and generous lord of Athens, respected by its citizens, who by the end of the play gets disappointed in his friends and becomes a misanthrope. The world that looked so light and friendly to him, all over sudden turns out to be dark and hostile. Being in anger, Timon kills one his offenders and is thrown out of the city. The character had a historical prototype, named also Timon, who really lived in Athens in the period of Peloponnesus Wars. According to Plutarch, he was not a very rich man and, in the grip of poverty, he appealed for help to his friends, but they refused to assist him and Timon started to hate not only them, but the whole humankind. His hatred was expressed in the epitaph, which was craved on his grave. Long before Shakespeare, the character was used by different authors. The tragedy of Shakespearian Timon is his inability to find a compromise. It is the tragedy of the outstanding personality, whose life and destiny came into a conflict with the moral state of the society in general. If compared to other plays by Shakespeare, Timon of Athens almost has no personal motives. The entire plot of the piece is lying in his relationships with the state and its citizens. In this play Shakespeare stepped aside from the drama of characters and presented the drama of ideas to the reader.