Why Euro Disney Failed - 1338 Words

Euro DiSney Disneyland Paris is operated by French company Euro Disney S.C.A., a public company of which 39.78 percent of its stock is held by The Walt Disney Company, 10 percent by the Saudi Prince Alwaleed and 50.22 percent by other shareholders. The senior leader at the resort is chairman and CEO Philippe Gas. history The complex was a subject of controversy during the periods of negotiation and construction in the late 1980s and early 90s, when a number of prominent French figures voiced their opposition and protests were held by French labour unions and others. A further setback followed the opening of the resort as park attendance, hotel occupancy and revenues fell below projections. The complex was renamed from Euro Disney†¦show more content†¦Also, a 360-degree movie, based on the adventures of Jules Verne, features well-known European actors. The Disney organization does seem to focus a bit too much on hair. Main Street, USA, the heart of Euro Disneyland, it promises, will feature an old time Harmony Barber Shop to deal with messy hair and hairy chins — and perhaps even offending mustaches. One difference from California or Florida: Parts of Main Street and waiting areas to get into the attractions will be covered over as a concession to Pariss rainy weather. Euro Disneylands short distance to Paris is a definite attraction. Anyone tiring of American or fake European culture can reach the Louvre art museum by express railway in less than an hour — from Minnie Mouse to Mona Lisa in a flash. Communications figured largely in the Disney organizations decision to site its fourth theme park near Paris. The site is within a two-hour flight of 320 million Europeans. The opening of Eastern Europe is another prize for the company, which thinks that millions of people will put Disneyland at the top of a list of places to visit on their first trip to Western Europe. How to succeed in Shanghai? – Bench marking Tokyo Disney land What’s happening in Japan Tokyo Roof is one of hundreds of amusement parks, sports centers, and resorts opening all over Japan as this hard-working nation brings its characteristic efficiency andShow MoreRelatedEuro Disney Case Study1353 Words   |  6 Pagesstill are to great success. Tokyo Disney followed with a slow start but quickly became a successful cash cow like the 2 parks in the United States. Disney next projected success was Euro Disney, today it goes by DIsney Paris. Disney was confident and quite optimistic that the 4th Disney theme park, located just over 30 minutes drive from one of the worlds biggest tourist attractions, Paris would be no different. Some would say a little too confident. However, Disney made some major planning mistakesRead MoreEurodisney Business Case1332 Words   |  6 Pagescustomers? * The idea was market Euro Disney as a complete holiday package and encouraging people to stay in the hotels and eat all meats in the complex. * While setting prices the Company was unable to estimate spending patterns of European consumers and competitors price alternatives. Due to the location advantage and incredible accomodation prices consumers prefer to stay in the city center. * Travel time to Paris city center from Euro Disney is only 35 minutes and cost of accomodationRead MoreCase 2-1 Eurodisney1224 Words   |  5 Pages1.What factors contributed to Euro-Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disneys poor performance during its first years?  · they were over charging there customers and breaking the customers banks, to where they could not afford to go there basically.  · when comparing flight prices, it was actually cheaper to go to Florida and stay there, rather than going to theirs also the weather in Florida is more suited to family conditions usuallyRead MoreEurodisney Business Case1340 Words   |  6 Pagescustomers? * The idea was market Euro Disney as a complete holiday package and encouraging people to stay in the hotels and eat all meats in the complex. * While setting prices the Company was unable to estimate spending patterns of European consumers and competitors price alternatives. Due to the location advantage and incredible accomodation prices consumers prefer to stay in the city center. * Travel time to Paris city center from Euro Disney is only 35 minutes and cost of accomodationRead MoreDisney Land in Europe997 Words   |  4 PagesQuestion no. 1: What are some of the characteristics of multinational enterprises that are displayed by the Walt Disney Company? †¢ They have to be responsive to different forces of home country and host country at the same time although Euro Disney do not have any big competitor as it was the largest amusement park opened in France but it failed to study accurately external environment, needs and wants of people, culture, price, policies, economic, social and legal issues. They should keep localRead MoreHofstedes Four Cultural Differences1410 Words   |  6 Pagesvery high the United States is on the low side of the power distance index. When a country has a lower power distance this proposes that they support a greater equality between social classes. This is why the French were unhappy with the decision to appoint Americans to the top positions of the Disney Company when they weren’t even able to speak French very well. They felt as though locals should have received the positions. The next cultural difference would be uncertainty avoidance. UncertaintyRead MoreDisneyland Paris1410 Words   |  6 Pagesyou wish upon a star and dreams come true - Disney heroes and heroines live in fairytales that are, happily, never ending...† (disneylandparis.co.uk 2011) Source: http://disneylandparisdeals.net/cheap-disneyland-paris-deals/ INTRODUCTION Walt Disney opened his first Disney Park in California in 1955 with a pride of the US President Ronald Reagan being one of his guests (disneydreamer.com 2011). The success was followed by opening Walt Disney World in Florida in 1971 and in Tokyo in 1983Read MoreNational Office Machines Case1355 Words   |  6 PagesCase 2-1: The Not-So-Wonderful World of EuroDisney’--- Things Are Better Now at Disneyland Resort Paris 1. What factors contributed to Euro Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year?   The factors that led to Euro Disney’s poor performance were the lack of understanding of the French culture, mistaken assumptions, and ethnocentrism by the American management. Since the prices of the hotelsRead MoreAnalysis Of Disney s It s A Small World Ride Perfectly Exemplifies The Ideal Of Globalization Essay1499 Words   |  6 Pagesexemplifies the ideal of globalization that The Walt Disney Company portrays on its website: a peaceful, hopeful, interconnected world filled with people whose everyday experiences are enriched by their interactions with those from cultures and countries beyond their own. â€Å"While â€Å"it’s a small world† is a common theme in discussions of globalization, it also represents a core philosophy of the Walt Disney Company in its quest to constantly expand the Disney universe† (Wasko 63). In working to make theRead MoreThe Impact Of Disney On The Disney Company1588 Words   |  7 PagesDisney is striving to this adop t this type of media within it’s operations to make it more appealing to it’s customers. Most recently, Disney has altered it’s website 3 times in 5 years, possessing a game like appearance. In order stay competitive, they have to make making investments into upstart technologies. Disney purchased Marker Studios for $500 million. Marker Studios consist of an online network of comedians, performers, and educators. The benefit of Marker Studios, is the availability of

Economic Factors have been of dominant concern in...

‘ECONOMIC FACTORS HAVE BEEN THE DOMINANT CONCERN IN AUSTRALIAN FOREIGN POLICY OVER THE PAST 25 YEARS.’ During the past 25 years, Australian Foreign Policy has consisted of a balance between economic and security priorities. No government can afford to focus on one to the detriment of the other. During the Hawke and Keating era (1983-1996), economic factors were of significant importance as we were in a region that was growing rapidly, faster than any other region in the world. Although having said this, it can be argued that there were exceptions whereby security initiatives were of equal concern to the government. In the current day (Howard era), it is possible to view that there is a higher emphasis on security initiatives than ever†¦show more content†¦Another contributing factor that saw the focus on economic foreign policy decisions during the Hawke and Keating era was the establishment of the Cairns Group. As access to global markets and the effective liberation of agriculture trading, Australia engaged itself in the Cairns Group of Fair Trading Nations (which was found ed by Australia). Founded in 1986, its aim (interest) was to ensure open markets for agricultural goods and promote that agricultural trade issues would be given a high priority in the Multilateral Trade Negotiations. This was imperative to Australia’s national interest as under the USA’s Export Enhancement Program, the USA undercut Australian agricultural trading alliances with countries and overtook them in markets such as Japan, one of our greatest trading partners. This limited and severely affected Australian agricultural exports and markets to trading nations as now that market was covered by the USA, who were competing at subsidized prices and undercutting our markets. This resulted in the Cairns Group being invoked that pursued the goals of the liberation of agricultural trade. This assisted Australia in maintaining an agricultural market that ensured the safety of the market. This foreign policy decision by the government clearly indicated the concern of econo mic factors in the region and showed how economic conditions are imperative to the national interest of a nation. However, duringShow MoreRelatedAnalyse the impact of the key external environmental influences on HRM, using examples to illustrate.3926 Words   |  16 PagesThe external environmental factors described in the following essay have a direct or indirect influence on HRM. To be effective, HR managers must monitor the environment on an ongoing basis; assess the impact of any changes; and be proactive in implementing policies and programs to deal with such challenges. Economic Environment The economic environment has a major impact on business in general and the management of human resources in particular. Economic conditions affect supply and demand forRead MoreForeign Subsidiary Investment Plan Case: Multinational Capital Budgeting China Australia5431 Words   |  22 PagesForeign Subsidiary Investment Plan Case: Multinational Capital Budgeting China amp; Australia Hypothetical Incorporated MBA AF 626 Fall 2011 International Financial Management Professor XX XX XX XX XX Table of Contents PART I – Analysis: Australia vs. China A. Country Analysis 1. Economic Environment 3 2. Social Environment 10 3. Political Environment 12 B. Industry Analysis 1. Aluminum Industry in Australia 17 2. Airline Industry in China 18 PARTRead MoreCompare Public Management Reform in the Uk with Singapore. What Does the Comparison Tell You About the Factors That Shape Public Management in Each Country?3967 Words   |  16 Pagesmanagement reform: A comparative analysis Make sure I read before completing essay, very relevant! Also last seminar presentation (governance, NPM) Compare Public Management Reform in the UK with Singapore. What does the comparison tell you about the factors that shape public management in each country? Introduction Governments around the world are moving from outmoded tradition towards managerial modernity in attempt to get their public sector organisations to run better. A key issue on a countriesRead MoreBhp Billiton7455 Words   |  30 Pagescompany was created by the merger of two companies, BHP Ltd (An Australian mining company) and Billiton PLC (An UK based Company). BHP Billiton has created long time share holder value through the discovery, acquisition and development of natural resources. In the last few years, BHP Billiton has faced some governance challenges in conducting their business around the world. For overcoming those challenges several strategic drivers has been taken by BHP Billiton. This report mainly focused on externalRead MoreThe Airline Industry: Facing The Challenges Of The 21st Century20678 Words   |  83 PagesThe Airline Industry: Facing The Challenges Of The 21st Century Peter W Jones Volume 1 ECONOMIC DEVELOPMENT INSTITUTE Information Booklet Series III October 2004 GLOBAL THINKING RESEARCH DEVELOPMENT 2 TABLE OF CONTENTS INTRODUCTION.....................................................................................................................3 AIR JAMAICA AND GOVERNMENT SPENDING..............................................................4 SOCIAL AND LABOUR CONSEQUENCESRead MoreOroton International Strategy3972 Words   |  16 Pages...................................... 11 APPENDIX ........................................................................................................ 13 OROTON page 3 INTRODUCTION This report will outline a marketing plan for the Australian brand Oroton for entry to the Chinese marketplace. A review of the brands history and brand image will be discussed, followed by an in-depth marketing plan. The marketing plan will include, objectives, market research, target market analysis, entryRead MoreDoing Business in the Asia/Pacific Rim Region31325 Words   |  126 Pagesapplicable to specific circumstances. Readers of this publication are urged to consult their own attorneys concerning specific legal questions. No one should rely on the materials discussed without first determining whether the pertinent provisions have been amended, repealed or overruled. This article is intended for general informational purposes only and subject to updates from time to time. Any person should not rely upon the contents of this article as legal or professional advice. Further professionalRead MorePredatory Pricing Essay16086 Words   |  65 PagesCourt’s decision in Boral Besser Masonry Ltd v ACCC (2003) 215 CLR 374, which rejected a claim of predatory pricing. Since then, the Birdsville Amendment and other recent amendments to s 46 have attempted to more effectively capture predatory pricing by deï ¬ ning it more accurately. However, it remains to be seen whether these amendments will be successful. This article assesses the application and effectiveness of the Birdsville Amendment by applying it to the facts of the Boral decision, in effectRead MoreStreets Ice Cream Marketing Plan10342 Words   |  42 PagesMarket†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...13 3.3 Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......†¦14 3.3.1 International Competitors Already in the Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 3.3.2 Local Competitors in Japan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 3.3.3 Existing And Potential Australian Competitors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 3.3.4 Substitute †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.16 3.3.6 Substitute Products †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 3.4 Organisation Assets and Skills†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.17 3.4.1 Experience in InternationalRead MoreEssay on Cross Border Valuation Issue9648 Words   |  39 PagesSummary of Key Terms amp; Concepts 3 III. Discuss various Valuation Implications and Applicability to MNC’s amp; global capital markets 13 IV. Discuss DCF Methods (Multiple analyses in US or Foreign comparables) 18 V. Discuss a Short Example 23 VI. Real World Company Case Study 1: 25 VII. Real World Company Case Study 2: 27 VIII. Conclusion 28 I. Executive Summary There are many important facets to assessing cross-border valuation issues in the context of mergers

Advertising and Promotion Integrated Marketing

Question: Discuss about the Advertising and Promotion for Integrated Marketing. Answer: Introduction: The National Sports Campus between the areas of Abbotstown and Blanchardstown formally came into existence on the 1st of January 2007. It was an initiative taken by The National Sports Campus Development Authority that is responsible for the development of sports infrastructure in the country. So far the company has been able to promote and encourage the usage of the campus and have also come up with significant expansion plans that led to the development of the National Indoor Arena which consists of three different facilities like the national indoor training center, national indoor athletics training center, national gymnastics training center. Since this section of the National Sports Campus has opened recently it is extremely important to have an excellent marketing plan for which it is important to understand the situation of the organisation and hence present section will take into account a situational analysis of the organisation (Strauss, 2016). PESTEL Analysis of the e-business environment Political: In the recent past the UK government has become very particular about the development of the e-business in the country which is definitely going to help the sport industry as more and more people are likely to get information about sports and training which is definitely going to boost the awareness of the organisation. The Governmental policies about E-Commerce business have been very positive as well as the government has taken initiative to develop the security of online transaction which also lays significant platform for the NIA to explore the online market. Economic: The e-commerce industry supported by the government as it slowly and steadily growing in strength. The total revenue from non financial e-commerce business went up to 403.8 billion in 2010 that is a steep rise by 24.9% as compared to 2008. In the recent past the e-commerce market of UK has seen rise in the B2C market which is an extremely important aspect for the development of this sector. UK as a country has been able to recuperate from the aftereffects of recession which has helped the consumers to spend their money in shopping which is a positive sign for the growth of this sector in the country as well as it could be said that there is an increasing trend of people getting interested in online stuffs which will help to create awareness for the launch of NIA (Kian Chong et al., 2010). Social: The emergence of internet has made life easier for the consumers and this is the biggest reason for the growth and development of the E-commerce business. The awareness of e-commerce is also an important aspect. The usage of applications has increased rapidly in the last couple of years improving the sales of the different e-commerce businesses. Seeing this rapid growth NIA should be happy as it is easier for the consumers to get in touch with the company through launch of the sports application. The changing social trends mainly show that consumers are largely inclined towards doing everything online and hence this gives significant advantage to the organisation. Technological: the improvement is technology is another key aspect of the growth of e-business companies may rejoice seeing the rapid technological influence on the business. Development of new smart devices and launching of applications is definitely going to improve the awareness of NIA. The NIA will be largely facilitated with the improvement in technological environment (West et al., 2015). Environmental: E-marketing is preferred nowadays as it is highly eco-friendly. This hardly creates any kind of pollution which is conducive for its use in the market. Hence the organisation wouldnt have to be worried about environmental issues. Legal: The EC Directive Regulations 2002 implement the law which all the companies doing e-commerce business will have to follow. By conforming to this law the organisation will be able to handle its electronic operations effectively (Dann Dann, 2011). Competitor analysis of NSC National Sports Campus in Ireland is one of the newest sports campuses in the country. Especially in Ireland the organisation enjoys monopoly. It could be said that there are hardly any competitors around in the country but all over UK there are number of Universities that provide sports education. But this campus is kind of a training ground for the athletes from different fields. The main difference between NSC and the other universities is that it has a strong infrastructure as well as it has all the possible facilities for athletics training. Out of these universities like Edinburgh, Leeds and Birmingham University have better online presence but they do not emphasise on being very active online. This is where the NIA could have significant advantage while promoting the launch of this section (Chaffey et al., 2009). SWOT Analysis of NSC Strengths The website of NSC is informative. Strong organisational philosophy hence better support for consumers. Easy clutter free website compatible to all devices providing ease of access. Key focuses on different athletics and sign ups are easy. Weaknesses The appearance of the fonts tends to be late showing technical weakness. Lack of visionary thinking in the website. Framework of the sight is not that attractive hence the consumers might lose interest (Barker et al., 2012). Opportunities Emerging online market Euro zone expansion Popularity of mobile applications. Threats Emerging sports market. Gradual development of new sports training centers. Pricing system of the organisation (Fill et al., 2012). Porters five forces Threat of new entry: Theres a moderate possibility of new entry. Market is basically in monopoly. Huge capital investment can hinder the plans of new entry. Supplier power: Supplier power is huge as the sports equipment and sports gear companies and hence supplier power is huge. Buyer power: Buyer power is low as the concept of NIA is new to the area and hence it could be said that the company might capitalise on the market. Competitive rivalry: It is moderate as NSC is nationally accredited and hence it competes with some of the other sports training setup in UK. Threats of substitution: Threat of substitution is low in this case as it provides huge facility regarding training and development of athletes (Belch Belchm 2012). Objectives of NSC To create awareness of the National Indoor Arena To provide excellent services to the consumers. To generate revenue for the growth and development of the organisation. To promote National Indoor Arena for the help of emerging athletes. E-Strategy The electronic strategy of the company mainly involves creation of awareness for the promotion of NIA through rigorous electronic marketing which will involve optimisation of the website through organic search engine optimisation, effective inbound marketing, development of marketing videos and social media awareness campaigns (Barker et al., 2012). Tactics The company will utilise a significant tactics to implement the strategy which is application development. This will be an application which would give all the possible information available on the NIA as well as NSC and will direct the viewer to the concerned place to watch some of the achievements of the organisation. This will be targeted to all the aspiring young athletes who will be enthusiastic about opening of the Training center (Dann Dann, 2011). Actions The company will implement all kinds of online strategies for instance mass mailing concept and newsletter messages. It will tie up with the national sports authority website and its social media sites to communicate with people online. It will also create videos for Facebook, Twitter, Instagram, Snapchat, and in Youtube to engage people (Chaffey et al., 2009). Control Controls of the e-marketing plan will be analysed through key performance indicators. For instance the increase in enrollment of the athletes in the first six months should be 500 including all the fields. If the company is able to achieve this then it is growing. The website will be continuously improved and with the help of online analytical tools like Google Analytics the traffic of the website would be measured which will clearly show the performance of the company. Online user surveys will also be implemented especially to those who enroll with the organisation as well as to those who show interest on the application as well as the website which will help to understand what needs to changed and what not (Strauss, 2016). References Barker, M., Barker, D.I., Bormann, N.F. and Neher, K.E., 2012.Social media marketing: A strategic approach. Nelson Education. Belch, G.E. Belch, M.A. 2012 Advertising and Promotion, an Integrated Marketing Communications Perspective. 9th Ed. McGraw-Hill Higher Education. Chaffey, D., Ellis-Chadwick, F., Mayer, R. and Johnston, K., 2009.Internet marketing: strategy, implementation and practice. Pearson Education. Dann, S. and Dann, S., 2011.E-marketing: theory and application. Palgrave macmillan. Fill, C., Hughes, G. De Francesco, S. 2012 Advertising; Strategy, Creativity and Media. Pearson Higher Education. Kian Chong, W., Shafaghi, M., Woollaston, C. and Lui, V., 2010. B2B e-marketplace: an e-marketing framework for B2B commerce.Marketing Intelligence Planning,28(3), pp.310-329. Strauss, J., 2016.E-marketing. Routledge. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press.

Theatre

Table of Contents Introduction Goldini’s mistress of the Inn Voltaire’s Orphan of China Use female character Similarity and differences Gender Conclusion Introduction The two playwrights revolve around issues of concern to contemporary society. These include violence, love, romance and care, among others. This is evident throughout the play as protagonists interact with other characters to develop themes such as love, chauvinism and romance, among others. One of the playwrights, Orphan of China, gives a story in which the emperor kills rivals in order to remain in power.Advertising We will write a custom essay sample on Theatre – Goldinis Mistress of the Inn and Voltaires Orphan of China specifically for you for only $16.05 $11/page Learn More These plays involve paradoxical events in which people sacrifice their lives for the king’s sake. Interestingly, women are given important roles in the playwrights. However, it is qu ite important to note that they play different roles throughout the stories. Moreover, their stance in tough situations is significant in both cases. This paper will explore these playwrights with a view to establishing similarities and differences associated with the role of women. In addition, it will also explore use of these characters in developing the main themes. Goldini’s mistress of the Inn This story revolves around a young woman known as Mirandolina. Mirandolina is a beautiful woman whose father dies and leaves her an Inn as inheritance. In addition, the father proposes a suitor for her in the name of Fabricius. Fabricius is a waiter in the same Inn. He acts modestly although with great interest in Mirandolina. Three other characters are introduced in the play as Marquis, Count and Cavalier. At first, only Marquis and Count are seen to admire Mirandolina. On the other hand, Cavalier is portrayed as a woman-hater. Marquis on the other hand, lives in poverty, althoug h he is a noble. This is in complete contrast to Count who boasts of riches, which he uses to seduce Mirandolina. The two men circle around Mirandolina as Fabricius watches closely with envy. Mirandolina on the other hand, only wants them to worship her with the aim of remaining single, as she hates men. However, new twists are observed when she decides to seduce Cavalier in order to make him worship her. Cavalier ends up falling in love with her before she turns to marry Fabricius. Ultimately, the three men Marquis, Count and Cavalier decide to leave after realizing her deceit.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Voltaire’s Orphan of China The play, Orphan of China is derived from a famous Chinese play, the orphan of Chao, which was written in thirteenth century. Its original version involved a war between Chao’s family and the conqueror who wanted to exterminate them. In the process, the emperor ordered Chao to kill himself, which he did. However, before that, he asked his wife to name their baby after him, in order to conserve his household. In the process, several people sacrificed their lives in order to keep the secret of the orphan’s escape from jail, where her mother had been confined. Of great concern is the fact that his mother sacrificed her life for a child she was not sure could survive. In Voltaire’s orphan of China, the King and his household are captured and killed except his youngest son. Zamti promises to care for the child by saving him from further anguish. However, this could succeed without sacrificing their only son. This is mainly because the Conqueror, Genghis was in hot pursuit of this child. Further twists are witnessed when the conqueror finds them before a decision is made on whether to kill their son. Interestingly, Zamti’s wife, Idame changes numerous things through her contact with the new Conqu eror who ends up falling for her wit. Use female character Female characters are given important roles in both plays. This is evident in Mirandolina’s case where she is left with an Inn as her inheritance. In addition, she is embodied with beauty that appeals to all men within the Inn. She uses this to her advantage in order to continue her hatred for men. On the other hand, one of the customers, Cavalier professes hate for women. In essence, the theme of male and female chauvinism is well developed throughout the play. In this regard, Mirandolina is used to coerce male chauvinism. The theme of love is also prominent in both plays as female characters are used as centers of love. This is evident in Mirandolina’s case wherein everyone falls in love with her. This is similar to the other play in which the conqueror falls for Idame and changes from a cruel to an understanding character out of her wits in addition to her husband’s. In this regard, love is used to su bdue a cruel conqueror that turns away from his initial intentions of killing both captives.Advertising We will write a custom essay sample on Theatre – Goldinis Mistress of the Inn and Voltaires Orphan of China specifically for you for only $16.05 $11/page Learn More Moreover, love takes a central role in feminine characters when Chao’s wife offers to sacrifice herself for his son and husband’s sake. Furthermore, this is witnessed more in Idame’s case when she expresses her love for the two infants. Female characters are therefore very instrumental in developing the theme of love. Similarity and differences The female character is used in similar and diverse ways as can be witnessed in both playwrights. In the first case, Mirandolina’s father shows her love by leaving her his possessions. This is similar to Zamti who shows his wife Idame love through his expression from the fear of losing her. Similarity this is seen when the two characters use their presence and wits to persuade male characters. This is also evident in Mirandolina’s case when she is seen to fool male admires and even manages to lure the self-proclaimed women-hater in her favor. This is similar to Idame’s case in which she manages to dissuade Genghis from killing her family. This brings out women’s power in controlling men’s thinking, behavior and emotions. In both cases, the feminine characters are described as beautiful and this makes them command more respect. Differences are paramount in these playwrights when using feminine characters. These include the war between paternal and maternal love, which is argued in the second play. This is also different from Mirandilano’s case in which she portrayed to hate men. In essence, one woman is seen as a chauvinist while the other does not. Other differences include emphasis on maternal love in which the character accepts to die instead of her child. This kind of sacrifice is unimaginable to Mirandolina who loves herself more than others. Another difference that exists is the authority of men over women in Idame’s society. This is quite different in Mirandolina’s case as she shows in her flirts with other men. Furthermore, In Idame’s society, women are submissive and are ordered around by their husbands. This is evident when the husband orders her out of his presence and plans to kill their only son without her consent. In Mirandolina’s case, she controls men but no one dares to stamp authority on her. Moreover, Idame is a homemaker who is noble and traditional while Mirandolina is a modern woman with wealth.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Gender Gender is portrayed differently in the two playwrights. This is mainly because Mirandolina feels threatened by men and resorts to using her best asset to make them worship her. On the other hand, Idame is a humble wife who loves her husband and children. She is a happy homemaker although troubled by the Conqueror who intends to exterminate them. Later on, Idame is portrayed as superior in convincing the conqueror against killing them; this gives her a central role and authority as an intelligent woman. On the other hand, Mirandolina is later portrayed as weak and insecure as she seeks protection from Fabricius, a waiter at her Inn. Fabricius, who is earlier seen as weak, ultimately marries her. In essence, the feminine character starts a superior in Mirandolina’s case but ends up inferior while, in Idame’s case she starts as inferior but ends up as superior. Gender therefore, plays a major role in both cases. Conclusion The two playwrights show important roles p layed by women in society. Moreover, they show strength of both paternal and maternal love in society. Paternal love is evident in Mirandolina’s case when he gives her all his wealth. This is also evident when Zamti hesitates to kill his own son over the king’s son. Maternal love is evident in Chao’s mother as well as in Idame since she risks her life for their son. It may also be noticed that there is perversion for maternal love in Idame’s case and perversion for romance in Mirandolina’s situation. This essay on Theatre – Goldinis Mistress of the Inn and Voltaires Orphan of China was written and submitted by user Chase Robbins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.